It’s a tug of war for first place between ABC’s Good Morning America and NBC’s Today in the key advertiser demo of Adults 25-54. This development has now extended into the fifth week, with NBC’s morning show emerging victorious in this go around. Today earned its largest lead over GMA in the demo in nine weeks, beating ABC News’ morning show by +42,000 A25-54 viewers. GMA still came out on top in total viewers for the week of May 8. Third place CBS Mornings, for the week of May 8, dropped by -3% in total viewers compared to the previous week to stand at 2.35 million total viewers on average, and saw a double-digit fall of -10% in the A25-54 demo to stand at 490,000 viewers.
